Most clients see banking and finance, insurance, and information technology as tedious services. Are your products boring? You need to ask your customers. Faced with a similar situation, you can also adopt a mascot to differentiate your brand.Ĭustomers perceive some products and services to be boring. However, Smart Dolphins, an information technology service company, adopted a unique dolphin mascot that positions it above the completion. Most businesses in the service industry find it hard to separate their brands from the competition. When You Want to Differentiate Your Brand: If your product targets children, a mascot is a useful branding tool to get them connected to your product.ģ. Today's children feel the same when they see mascots. When You Want to Sell to Young Consumers:Ĭan you relate how you feel about a mascot now to when you were much younger? The feeling would have been intense and cordial. Mars, Inc., created M&M's mascots when its popular candy faced intense competition. When your business faces growing competition, a mascot could be the magic emblem you need to revive your brand. It has killed many businesses, and it's still the biggest nightmare for all entrepreneurs today. You can't compromise on the legibility of your font.Ĭompetition is inevitable. Most mascot logo aims for a beautiful typeface that captures attention and offers easy readability. But how are you going to write it? You’ve answered correctly! You need a font to perform such a crucial task. You have given your mascot a short, sweet, and memorable name. Interestingly, weird colors make the mascot logo memorable.
You can use solid colors–dark, pastel, and bright or gradient to evoke feelings. Though you're at liberty to use any color to communicate, remember, a wrong color will send a negative vibe. These messages are what you need to study and choose carefully to spread your brand values. It's so crucial that it exudes its messages. Is there any design without color? That's just food for thought! Colors are the windows from which you see the world. Aren't you impressed with their features and more likely to remember them anytime someone mentions their names? Kindly take a clue from the effects of exaggeration in creating your mascots. and take a clue from them.Ĭan you tell why StarKist Tuna, Bunny, Pom–Bear, and Mickey Mouse are unique, likable, and well connected with people across cultures? Well, look at how the designers have elaborated on their human appearances. Over time, a unique and striking name will create visual images in customers' minds, make it easy to remember, and eventually becoming timeless. Naming your mascot will make it easy for customers to connect and identify with it on a deep emotional level. Call your mascot by name, and it will come to life. To stand tall, let your personality shines via your mascot.
An angled figure, for example, illustrates wickedness. Do you want to portray this feeling? Similarly, the shape of your mascot can also give distinct impressions. Clients will see a smiling mascot as friendly and approachable. Voice pitch, facial expression, and body posture are some ways your mascot can express personality. So, let it convey the brand philosophy and experience you want to share with your audience. Your mascot character is the brand ambassador for your business. How to Make Your Mascot Logo Stand Out from the Competition